The UK-based computer vision start-up raised a $3,5 million seed round in late May led by LAUNCHub Ventures and with Lunar Ventures, Techstart and 7% Ventures as co-investors. It plans to use the cash to scale operations and expand its offering into several consumer-packaged goods use cases. Established in 2018, the company uses digital twins of retail products to train computer vision models detect such products in the real world. This enables retailers and brands to automate a wide array of repetitive tasks such as shelf monitoring in their physical stores globally.

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